Sivvi Brand Campaign 2021
Objective:
The brief was to create a fashion frenzy during the sale season for our customers by offering the best daily deals on fashion in the region from the biggest brands, increasing app downloads & to inspire repeat purchases throughout the sale.
Concept:
"The Sivvi Super Sale made me do it" inspired by this cult classic 'Friends' scene, "i mean could i BE wearing anymore clothes", the Sivviv Super Sale 'More is More' campaign is all about taking advantage of the best deals on the biggest brands.
Execution:
OOH, Onsite, CRM, Digital Marketing & print.
Image shoot art direction by Karl Eid.
Lamppost creative for various locations across Dubai.
Bridge banners on Sheik Zayed Road, Business Bay & DIC.
